Marketing & E-Commerce Specialist Job Description

Essential

• Computer proficiency, including ability to navigate web interfaces and file systems
• Photo editing skills, such as cropping or resizing
• Interpreting data related to content and advertising with Excel spreadsheets
• Ability to interpret content and style guides and edit existing product content to be compliant with Walmart Guidelines
  • Ability to evaluate vendor-submitted content to see if it meets specific quality guidelines and edit as needed 

Preferred

• Basic retail business knowledge
• Familiarity with Walmart Item 360 and/or Amazon Vendor/Seller Central
• Knowledge of SEO and Keyword research best practices
  • Proficiency with Helium 10 or similar keyword research tool
• PDP Design Knowledge
  • Ability to evaluate PDPs for quality and keyword density

• Familiarity with CPC advertising
  • Select and revise keywords based on research and performance
  • Monitor bids and adjust based on performance
  • Walmart Connect
  • API tools such as Pacvue & Skai
  • Ability to recommend advertising tactics based on advertising goals and current advertising performance
• Ability to summarize CPC campaign performance for a client
• Familiarity with display advertising best practices, including targeting tactics 

• Adobe Illustrator Proficiency
  • Ability to extract elements from label designs to build PDP photos
• Adobe Photoshop Proficiency
  • Ability to enhance photos for use on PDPs
• Graphic Design
  • Ability to design infographics for use on PDPs
  • Ability to design promotional materials for OCM 

• WordPress
  • Divi Management System
  • Cloudflare CMS
  • Basic HTML
• Social Media Management
  • Linkedin
• Email Marketing
  • Familiarity with Mailchimp, Constant Contact, or Similar

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